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「电商．点商？一胜九败要诀」
电商，一个不陌生的商业模式，新零售之中一个重要的课题、元素、环节。在现今瞬息万变的客观环境，从事电商业务绝对是闯进风高浪急的潮流之中，面对每分每刻急速变化的形势，跟传统营商环境截然不同。不管是从事电商的资深玩家，或是转型过来的勇者，一心创业的先行者，还有面对新形势，仍在门外犹豫不定的实业家们，都有着亲身经历过或预计会遇到的各种奇难杂症。 「电商．点商？一胜九败要诀」活动，请来三位嘉宾为大家「义诊」，破解「九败」的前因后果，如何达至「一胜」的要诀。
演讲嘉宾
Certified Lecturer of Taobao University
6 Star TMG TP recognition
Assisted over 40 brands to develop their e-Commerce strategy in China
Alibaba Top 10 Online Entrepreneur
ACCA & CPA HK
MBA of HKUST
Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
Chairman at The Asian General Chamber of New Retail
CEO at Bridges Global
Practitioner on New Retail & eCommerce
Guest Lecturer
With over 21 years of solid Senior Management experience on Strategic Planning, China Market Entry, B2C Cross-border eCommerce, B2B eCommerce, New Retail, Social Media Marketing, Social Commerce, Digital Transformation, Richie is capable to provide professional & practical advice from strategic level to operation level for continental market entry and further market penetration to local & overseas brands in Asia Pacific region (Hong Kong, China & SEA).
活动日程
15
15
-
15
30
15
30
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15
45
会议开始
Dr. Eunice Chen15
45
-
16
00
新零售的50+ DNA 和3个巨大机遇
Mr. Richie Yung16
00
-
16
05
会议前调查结果的分享
Dr. Eunice Chen16
05
-
16
30
电商、点商 - 九败一胜
Mr. Tommy Cheng16
30
-
17
00
会议开始
演讲嘉宾
Dr. Eunice Chen
雅邦顾问公司总监Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
新零售的50+ DNA 和3个巨大机遇
演讲嘉宾
Mr. Richie Yung
亚洲新零售总会ANR主席Chairman at The Asian General Chamber of New Retail
CEO at Bridges Global
Practitioner on New Retail & eCommerce
Guest Lecturer
With over 21 years of solid Senior Management experience on Strategic Planning, China Market Entry, B2C Cross-border eCommerce, B2B eCommerce, New Retail, Social Media Marketing, Social Commerce, Digital Transformation, Richie is capable to provide professional & practical advice from strategic level to operation level for continental market entry and further market penetration to local & overseas brands in Asia Pacific region (Hong Kong, China & SEA).
会议前调查结果的分享
演讲嘉宾
Dr. Eunice Chen
雅邦顾问公司总监Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
电商、点商 - 九败一胜
演讲嘉宾
Mr. Tommy Cheng
亚洲新零售总会ANR跨境电商顾问Certified Lecturer of Taobao University
6 Star TMG TP recognition
Assisted over 40 brands to develop their e-Commerce strategy in China
Alibaba Top 10 Online Entrepreneur
ACCA & CPA HK
MBA of HKUST
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