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「電商．點商？一勝九敗要訣」
電商，一個不陌生的商業模式，新零售之中一個重要的課題、元素、環節。在現今瞬息萬變的客觀環境，從事電商業務絕對是闖進風高浪急的潮流之中，面對每分每刻急速變化的形勢，跟傳統營商環境截然不同。不管是從事電商的資深玩家，或是轉型過來的勇者，一心創業的先行者，還有面對新形勢，仍在門外猶豫不定的實業家們，都有着親身經歷過或預計會遇到的各種奇難雜症。「電商．點商？一勝九敗要訣」活動，請來三位嘉賓為大家「義診」，破解「九敗」的前因後果，如何達至「一勝」的要訣。
演講嘉賓
- Certified Lecturer of Taobao University
- 6 Star TMG TP recognition
- Assisted over 40 brands to develop their e-Commerce strategy in China
- Alibaba Top 10 Online Entrepreneur
- ACCA & CPA HK
- MBA of HKUST
Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
- Chairman at The Asian General Chamber of New Retail
- CEO at Bridges Global
- Practitioner on New Retail & eCommerce
- Guest Lecturer
With over 21 years of solid Senior Management experience on Strategic Planning, China Market Entry, B2C Cross-border eCommerce, B2B eCommerce, New Retail, Social Media Marketing, Social Commerce, Digital Transformation, Richie is capable to provide professional & practical advice from strategic level to operation level for continental market entry and further market penetration to local & overseas brands in Asia Pacific region (Hong Kong, China & SEA).
活動日程
15
15
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15
30
15
30
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15
45
會議開始
Eunice Dr. Chen15
45
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16
00
新零售的50+ DNA 和3個巨大機遇
Richie Mr. Yung16
00
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16
05
會議前調查結果的分享
Eunice Dr. Chen16
05
-
16
30
電商、點商 - 九敗一勝
Tommy Mr. Cheng16
30
-
17
00
會議開始
演講嘉賓
Eunice Dr. Chen
雅邦顧問公司總監Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
新零售的50+ DNA 和3個巨大機遇
演講嘉賓
Richie Mr. Yung
亞洲新零售總會ANR主席- Chairman at The Asian General Chamber of New Retail
- CEO at Bridges Global
- Practitioner on New Retail & eCommerce
- Guest Lecturer
With over 21 years of solid Senior Management experience on Strategic Planning, China Market Entry, B2C Cross-border eCommerce, B2B eCommerce, New Retail, Social Media Marketing, Social Commerce, Digital Transformation, Richie is capable to provide professional & practical advice from strategic level to operation level for continental market entry and further market penetration to local & overseas brands in Asia Pacific region (Hong Kong, China & SEA).
會議前調查結果的分享
演講嘉賓
Eunice Dr. Chen
雅邦顧問公司總監Dr. Eunice Chen is a practical strategist, consultant and trainer on change management and leadership. She has conducted thoughtful research on leadership development during her doctorate degree study. Together with her interest in psychology, personality analysis, IT background and rich management experience, she provides consultancy and leadership trainings for many organizations to excel.
電商、點商 - 九敗一勝
演講嘉賓
Tommy Mr. Cheng
亞洲新零售總會ANR跨境電商顧問- Certified Lecturer of Taobao University
- 6 Star TMG TP recognition
- Assisted over 40 brands to develop their e-Commerce strategy in China
- Alibaba Top 10 Online Entrepreneur
- ACCA & CPA HK
- MBA of HKUST
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