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Event Details

How to anchor the Chinese market has become a big focus of companies all over the world.


However, a lot of foreign merchants may have misunderstandings of China ecommerce marketing. It becomes a hurdle to success. In order to provide entrepreneurs, brand owners and fellow interested parties with real experience from the battlefields.


ANR is now hosting the second webinar of New Retail ER (Misunderstanding China – Learn & Unlearn: China Influencer Marketing). We have invited 3 experts to share their insights and experience. ANR takes pride to help all stakeholders who are interested to learn more about the China New Retail ecosystem.


  • When the west comes to the east, you need to unlearn and learn.


  • Unlock the myth of China e-commerce ecosystems, find your wins in word-of-mouth digitally.


  • Be the top 10% successful foreign brand marketers in China.

Nov 18, 2021

17:00 - 19:00 GMT+8

Agenda

  • 17:00 - 17:05webinar starts

    Carrie Law

    Founder of WOW IMPACT GROUP

    17:05 - 17:15Session 1 - ANR Introduction

    Bertrand Beraud

    French Representative at The Asian General Chamber of New Retail (ANR)

    17:15 - 17:25Session 2 - When the west comes to the east, you need to unlearn and learn.

    Carrie Law

    Founder of WOW IMPACT GROUP

    17:25 - 17:50Session 3 - Unlock the myth of China e-commerce ecosystems, find your wins in word-of-mouth digitally

    Folke Engholm

    Founder & CEO of Viral Access Limited

    17:50 - 18:00Session 4 - Be the top 10% successful foreign brand marketers in China.

    Carrie Law

    Founder of WOW IMPACT GROUP

    Bertrand Beraud

    French Representative at The Asian General Chamber of New Retail (ANR)

    Folke Engholm

    Founder & CEO of Viral Access Limited

    18:00 - 18:30Session 5 - Live Q & A

    Carrie Law

    Founder of WOW IMPACT GROUP

    Bertrand Beraud

    French Representative at The Asian General Chamber of New Retail (ANR)

    Folke Engholm

    Founder & CEO of Viral Access Limited

Speakers

  • Carrie Law (Founder of WOW IMPACT GROUP)

    Carrie Law

    Founder of WOW IMPACT GROUP

    Read Bio
  • Bertrand Beraud (French Representative at The Asian General Chamber of New Retail (ANR))

    Bertrand Beraud

    French Representative at The Asian General Chamber of New Retail (ANR)

    Read Bio
  • Folke Engholm (Founder & CEO of Viral Access Limited)

    Folke Engholm

    Founder & CEO of Viral Access Limited

    Read Bio

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